Arts & Design
The study of visual, performing, and applied arts, fostering creativity and expression.
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Bachelor of Advertising Design
The Bachelor of Advertising Design is a creative programme focused on brand communication and visual design. The curriculum covers areas such as principles of graphic design, advertising creativity and campaign planning, branding, visual communication, digital advertising design, market and consumer research, photography and image production, design software applications, and advertising project development. With strong emphasis on both creative concept development and practical application, the programme incorporates portfolio building and industry-based projects to enhance students’ professional skills. Graduates may pursue careers as advertising designers, brand designers, creative executives, or visual communication specialists in advertising agencies, branding consultancies, design studios, media companies, and digital marketing firms, or continue with postgraduate studies in design or related creative fields.
Show MoreBachelor of Animation
The Bachelor of Animation focuses on 2D and 3D animation, character creation, and visual storytelling. Students develop advanced skills in animation principles, storyboarding, modeling, visual effects, and post-production using industry-standard software.
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Bachelor of Digital Media Design
The Bachelor of Digital Media Design is a creative programme focused on digital visual creativity and interactive design. The curriculum covers areas such as design principles, typography, colour theory, animation and motion graphics, digital imaging, web and interactive design, user interface and user experience (UI/UX), brand identity systems, and portfolio development. By combining creative concept development with technical execution through studio-based learning and industry projects, the programme equips students with the skills to transform ideas into compelling digital outputs. Graduates may pursue careers as digital designers, multimedia designers, interactive designers, or visual designers in advertising agencies, digital marketing firms, media production companies, brand organisations, and creative design studios, or continue with postgraduate studies in design or related disciplines.
Show MoreBachelor of Fashion Design
The Bachelor of Fashion Design is a creative arts programme focused on apparel design and fashion industry applications. The curriculum covers areas such as fashion design principles, garment construction and pattern making, textile studies, fashion illustration, fashion history and trend analysis, garment production techniques, brand development and fashion marketing, and portfolio development. With strong emphasis on creativity and hands-on practice, the programme guides students through the complete process from conceptual design to finished garments, often showcased in fashion shows and design projects. Graduates may pursue careers as fashion designers, assistant designers, brand developers, fashion buyers, or professionals in fashion houses, design studios, apparel manufacturing companies, retail brands, and fashion media, or continue with postgraduate studies in fashion design or related fields.
Show MoreBachelor of Fine Art
The Bachelor of Fine Art (BFA) is an arts-focused programme centred on creative practice and visual expression. The curriculum covers areas such as drawing and painting fundamentals, colour theory, art history and theory, sculpture and three-dimensional work, printmaking, contemporary art practices, art criticism, and portfolio development. With strong emphasis on creative exploration and personal artistic identity, the programme incorporates studio-based practice and exhibition opportunities to help students build a professional body of work. Graduates may pursue careers as independent artists, art educators, gallery assistants, curatorial assistants, or professionals in the creative industries, or continue with postgraduate studies in fine arts or related artistic disciplines.
Show MoreBachelor of Furniture and Product Design
The Bachelor of Furniture and Product Design is a creative programme focused on innovative design and functional product development. The curriculum covers areas such as design principles, product form development, materials and manufacturing processes, ergonomics, 3D modelling and rendering, prototyping, sustainable design, and design management. With strong emphasis on both creative thinking and technical practice, the programme incorporates studio-based projects and portfolio development to guide students through the complete design process from concept to finished product. Graduates may pursue careers as product designers, furniture designers, design assistants, or research and development professionals in design studios, manufacturing companies, branding firms, and creative agencies, or continue with postgraduate studies in product design or related disciplines.
Show MoreBachelor of Graphic Design
The Bachelor of Graphic Design is a creative programme focused on visual communication and branding. The curriculum covers areas such as design principles, typography, colour theory, brand identity systems, advertising design, packaging design, digital design, illustration, photography, and portfolio development. With strong emphasis on both creative concept development and practical execution through studio-based learning and industry projects, the programme equips students with the skills to transform ideas into compelling visual solutions. Graduates may pursue careers as graphic designers, visual designers, brand designers, or creative executives in advertising agencies, branding consultancies, design studios, media companies, and digital marketing firms, or continue with postgraduate studies in design or related fields.
Show MoreBachelor of Industrial Design
The Bachelor of Industrial Design is a design-focused programme centred on product innovation and the integration of functionality and aesthetics. The curriculum covers areas such as design principles, product form development, materials and manufacturing technologies, ergonomics, 3D modelling and rendering, prototyping, sustainable design, design thinking, and design management. By combining creative ideation with technical and engineering knowledge through studio-based projects and portfolio development, the programme equips students with the skills to bring products from concept to production. Graduates may pursue careers as product designers, design engineers, or R&D professionals in industrial design firms, manufacturing companies, technology enterprises, and consumer product brands, or continue with postgraduate studies in industrial design or related disciplines.
Show MoreBachelor of Jewelry Design
The Bachelor of Jewelry Design is a creative arts programme focused on jewellery design and craftsmanship. The curriculum covers areas such as design principles, fundamentals of gemology, metalworking techniques, hand fabrication and carving, 3D jewellery modelling, structural design, branding, and portfolio development. By integrating creative concept development with technical craftsmanship through studio-based practice, the programme equips students with the skills to transform design ideas into finished jewellery pieces. Graduates may pursue careers as jewellery designers, jewellery craftsmen, or brand developers in jewellery houses, design studios, luxury brands, or as independent entrepreneurs, or continue with postgraduate studies in related fields.
Show MoreBachelor of Multimedia Design
The Bachelor of Multimedia Design is a creative programme focused on digital visual creativity and interactive design. The curriculum covers areas such as principles of graphic design, animation and motion graphics, web and interactive design, user interface and user experience (UI/UX), digital imaging, visual communication, branding, and multimedia project development. With strong emphasis on both creative concept development and technical execution, the programme incorporates studio-based learning and portfolio development to guide students from initial ideas to final digital outputs. Graduates may pursue careers as multimedia designers, visual designers, interactive designers, or content creators in advertising agencies, digital marketing firms, media production companies, brand organisations, and creative design studios, or continue with postgraduate studies in design or related fields.
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Bachelor of Visual Communication Design
The Bachelor of Visual Communication Design is a design-focused programme centred on visual language and brand communication. The curriculum covers areas such as design principles, typography, colour theory, brand identity systems, advertising design, packaging design, illustration, photography, digital media design, and portfolio development. By combining creative concept development with practical studio-based learning and industry collaboration, the programme equips students with the skills to translate ideas into compelling visual solutions. Graduates may pursue careers as visual designers, brand designers, creative executives, or art directors in advertising agencies, branding consultancies, design studios, media companies, and digital marketing firms, or continue with postgraduate studies in design or related disciplines.
Show MoreBachelor of Visual Effects
视觉特效学士学位是一项以电影、电视与数字媒体特效制作为核心的创意科技课程，旨在培养学生在特效合成、三维动画与数字影像制作方面的专业能力。课程内容涵盖3D 建模与动画、特效模拟（如爆炸、烟雾、水流）、数字合成（Compositing）、绿幕技术、灯光与渲染、计算机图形学基础、影片后期制作及视觉叙事等。课程强调创意表达与技术实现并重，通过项目实作与作品集（Portfolio）训练，帮助学生掌握从拍摄素材到完成视觉特效成片的完整制作流程。完成课程后，毕业生可在影视制作公司、动画公司、广告公司及游戏公司从事视觉特效师（VFX Artist）、合成师、3D 特效师或后期制作相关岗位，或继续升读相关领域的硕士学位课程。
Show MoreIllustration
Illustration is a form of visual art that involves creating images to communicate ideas, stories, or emotions. It is often used in books, advertisements, comics, branding, fashion, and digital media. Unlike fine art, which focuses on personal expression, illustration is usually designed to support text or convey a specific message.
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