Field Related Majors
Bachelor of Business Administration
The Bachelor of Business Administration (BBA) is a business-focused programme centred on management and organisational operations. The curriculum covers areas such as principles of management, marketing, human resource management, financial management, accounting fundamentals, business law, entrepreneurship, strategic management, and business analytics. By integrating theoretical knowledge with practical learning through case studies, group projects, and internships, the programme equips students with essential managerial and leadership skills. Graduates may pursue careers in various industries, multinational corporations, start-ups, and government agencies in roles such as administrative executives, marketing officers, human resource executives, operations coordinators, and related positions, or continue with postgraduate studies such as an MBA or other business-related master’s degrees.
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Bachelor of Business Analytics
The Bachelor of Business Analytics is an interdisciplinary programme that integrates business management with data analytics techniques. The curriculum covers areas such as business statistics, analytical tools (e.g., Python / R), database management, business intelligence (BI), data visualisation, predictive analytics, market analysis, operations analytics, and decision modelling. By combining data-driven thinking with practical applications through case studies and project-based learning, the programme equips students with the skills to collect, process, analyse, and present data for strategic decision-making. Graduates may pursue careers as business analysts, data analysts, operations analysts, or strategy analysts in financial institutions, e-commerce platforms, consulting firms, technology companies, and multinational corporations, or continue with postgraduate studies in data science, business analytics, or related fields.
Show MoreBachelor of Business Management
The Bachelor of Business Management is a business-focused programme centred on organisational operations and managerial decision-making. The curriculum covers areas such as principles of management, marketing, financial management, human resource management, business law, operations management, strategic management, entrepreneurship, and business analytics. By integrating theoretical knowledge with practical learning through case studies, group projects, and internships, the programme develops students’ leadership and management competencies. Graduates may pursue careers as management trainees, operations executives, administrative officers, or project coordinators in various industries, multinational corporations, family businesses, and government agencies, or continue with postgraduate studies such as an MBA or other business-related master’s degrees.
Show MoreBachelor of Business Psychology
The Bachelor of Business Psychology is an interdisciplinary programme that integrates psychological principles with business practices. The curriculum covers areas such as organisational behaviour, consumer psychology, industrial and organisational psychology, human resource management, market research, leadership and motivation theories, data analysis fundamentals, and research methods. By combining theoretical knowledge with real-world applications, the programme equips students with skills in employee management, teamwork, marketing strategy, and consumer behaviour analysis. Graduates may pursue careers in human resource departments, marketing and branding teams, consulting firms, and multinational corporations as HR executives, market research assistants, organisational development officers, or related roles, or continue with postgraduate studies in psychology, business administration, or related fields.
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Bachelor of Business Statistics
The Bachelor of Business Statistics is an interdisciplinary programme that integrates statistical methods with business applications. The curriculum covers areas such as probability and statistics, regression analysis, data modelling, business data analytics, predictive analytics, market research methods, fundamentals of econometrics, data visualisation, and statistical software applications (e.g., SPSS, R, Python). By combining analytical thinking with practical applications through case studies and project-based learning, the programme equips students with the skills to collect, analyse, and interpret data for business decision-making. Graduates may pursue careers as data analysts, business analysts, statisticians, or market research executives in financial institutions, research firms, consulting companies, e-commerce platforms, and various industries, or continue with postgraduate studies in statistics, data science, or related fields.
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Bachelor of Digital Leadership
The Bachelor of Digital Leadership is an interdisciplinary programme that integrates business management, technological innovation, and strategic leadership. The curriculum covers areas such as digital strategy, innovation management, data-driven decision-making, fundamentals of artificial intelligence, project management, change management, corporate entrepreneurship, leadership development, and digital business models. By combining strategic thinking with practical applications through case studies and team-based projects, the programme equips students with the skills required to lead digital transformation and innovation initiatives. Graduates may pursue careers in technology firms, multinational corporations, consulting agencies, and start-ups as digital transformation executives, innovation managers, business development professionals, or project leaders, or continue with postgraduate studies such as an MBA or related master’s programmes.
Show MoreBachelor of Digital Marketing
The Bachelor of Digital Marketing is a business-oriented programme focused on online branding and digital strategy. The curriculum covers areas such as marketing principles, social media marketing, search engine optimisation (SEO), search engine marketing (SEM), content marketing, e-commerce, data analytics, brand strategy, consumer behaviour, and digital advertising. With strong emphasis on practical applications and project-based learning, the programme equips students with the skills to plan, execute, and evaluate digital marketing campaigns. Graduates may pursue careers in advertising agencies, e-commerce platforms, corporate marketing departments, media companies, and start-ups as digital marketing executives, social media strategists, content creators, data analysts, or brand coordinators, or continue with postgraduate studies in marketing or related fields.
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Bachelor of E-Business
The Bachelor of E-Business is a programme that integrates business management with digital technology applications. The curriculum covers areas such as principles of e-commerce, online marketing, electronic payment systems, website and platform management, data analytics, supply chain management, consumer behaviour, digital entrepreneurship, and basic cybersecurity. By combining technological knowledge with business strategies through project-based learning and case studies, the programme equips students with the skills to develop and manage online business models effectively. Graduates may pursue careers as e-commerce executives, digital marketing specialists, platform managers, or business analysts in e-commerce platforms, technology firms, brand companies, logistics organisations, and start-ups, or continue with postgraduate studies in e-business or related business disciplines.
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Bachelor of E-Commerce
The Bachelor of E-Commerce focuses on online business operations and digital commerce management. Students study e-commerce platforms, digital marketing, data analytics, supply chain management, online payment systems, and entrepreneurship.
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Bachelor of Economics
The Bachelor of Economics is a social science programme focused on economic theory, market behaviour, and policy analysis. The curriculum covers areas such as microeconomics, macroeconomics, econometrics, international economics, public economics, monetary and financial economics, economic policy analysis, and data analysis techniques. With a strong emphasis on both theoretical foundations and quantitative analysis, the programme enables students to understand the relationships between government policies, business decisions, and the global economy. Graduates are prepared for careers in banks and financial institutions, government agencies, research organisations, multinational corporations, market analysis and consulting firms, as well as for further postgraduate studies in economics, finance, or related fields.
Show MoreBachelor of Entrepreneurship
The Bachelor of Entrepreneurship is a business-focused programme centred on innovation and venture creation. The curriculum covers areas such as principles of entrepreneurship, business model development, innovation management, marketing, financial management, risk management, business law, e-commerce, and entrepreneurial project practice. With strong emphasis on experiential learning and project-based activities, students engage in business plan development, start-up competitions, and real-world entrepreneurial projects to enhance problem-solving and leadership skills. Graduates may pursue careers as entrepreneurs, join start-ups and family businesses, work in innovation and business development departments, or engage with venture capital firms, and may also continue with postgraduate studies such as an MBA or related master’s programmes.
Show MoreBachelor of Human Resource Management
The Bachelor of Human Resource Management is a business-oriented programme focused on talent management and organisational development. The curriculum covers areas such as principles of human resource management, organisational behaviour, recruitment and selection, compensation and benefits, training and development, labour law and industrial relations, performance management, and human resource information systems (HRIS). By integrating theoretical knowledge with practical applications through case studies and internships, the programme equips students with essential skills in workforce planning and employee management. Graduates may pursue careers as HR executives, recruitment specialists, training coordinators, or organisational development assistants in various industries, multinational corporations, consulting firms, and government agencies, or continue with postgraduate studies in human resource management or business administration.
Show MoreBachelor of International Business
The Bachelor of International Business is a business-focused programme centred on global business operations and multinational management. The curriculum covers areas such as international marketing, principles of international trade, global supply chain management, cross-cultural communication, international finance, international business law, strategic management, and business analytics. With strong emphasis on global perspectives and practical applications, the programme equips students with the knowledge and skills required to operate in diverse international markets. Graduates may pursue careers in multinational corporations, import-export companies, international trade firms, logistics companies, and financial institutions as international business executives, market development officers, trade coordinators, or business development professionals, or continue with postgraduate studies in international business or related fields.
Show MoreBachelor of Logistics and Supply Chain Management
The Bachelor of Logistics and Supply Chain Management is a business-oriented programme focused on global supply chain operations and logistics management. The curriculum covers areas such as supply chain strategy, logistics operations management, inventory and warehouse management, procurement and sourcing, transportation and distribution systems, international trade and customs management, supply chain analytics, and risk management. By integrating theoretical knowledge with practical applications through case studies and industry training, the programme equips students with the skills required to manage the entire supply chain process from raw material sourcing to final product delivery. Graduates may pursue careers as supply chain analysts, logistics planners, procurement executives, or operations coordinators in logistics companies, manufacturing firms, e-commerce platforms, multinational corporations, and trading companies, or continue with postgraduate studies in logistics, supply chain management, or related business fields.
Show MoreBachelor of Marketing
The Bachelor of Marketing is a business-focused programme centred on brand management and market strategy. The curriculum covers areas such as marketing principles, consumer behaviour, brand management, market research, digital marketing, advertising and promotion strategies, sales management, business analytics, and strategic marketing. By integrating theoretical knowledge with practical applications through case studies and project-based learning, the programme equips students with the skills to plan, implement, and evaluate marketing campaigns effectively. Graduates may pursue careers in corporate marketing departments, advertising agencies, media companies, e-commerce platforms, and multinational corporations as marketing executives, brand officers, sales coordinators, or marketing planners, or continue with postgraduate studies in marketing or related business disciplines.
Show MoreBachelor of Real Estate Management
The Bachelor of Real Estate Management is a professional programme focused on property development, valuation, and property management. The curriculum covers areas such as real estate principles, property management, real estate valuation, real estate finance, property law, land economics, project development management, market research, and asset management. By integrating theoretical knowledge with practical training and industry internships, the programme equips students with the skills required to manage real estate projects from planning and development to operation and investment analysis. Graduates may pursue careers in property development companies, property management firms, valuation consultancies, investment institutions, and government land agencies as real estate executives, valuation assistants, property managers, or investment analysts, and may also pursue professional certifications or postgraduate studies in related fields.
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