Media & Communication
A discipline that examines how information is created and disseminated through media, encompassing media technologies, journalism, advertising, public relations, and film production. It covers both traditional media (television, radio, and print) and new media platforms, including social media, digital marketing, and content creation across diverse industries.
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Bachelor of Advertising
The Bachelor of Advertising is a business and communication-focused programme centred on brand communication and marketing strategy. The curriculum covers areas such as advertising principles, brand management, consumer behaviour, market research, creative strategy, copywriting, digital advertising strategies, media planning and buying, and integrated marketing communications (IMC). By integrating creative thinking with strategic marketing perspectives through case studies and project-based learning, the programme equips students with the skills to develop, execute, and evaluate effective advertising campaigns. Graduates may pursue careers in advertising agencies, corporate marketing departments, media companies, digital marketing firms, and public relations agencies as advertising executives, brand officers, media planners, or marketing coordinators, or continue with postgraduate studies in communication or marketing-related fields.
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