Field Related Majors
Bachelor of Advertising
The Bachelor of Advertising is a business and communication-focused programme centred on brand communication and marketing strategy. The curriculum covers areas such as advertising principles, brand management, consumer behaviour, market research, creative strategy, copywriting, digital advertising strategies, media planning and buying, and integrated marketing communications (IMC). By integrating creative thinking with strategic marketing perspectives through case studies and project-based learning, the programme equips students with the skills to develop, execute, and evaluate effective advertising campaigns. Graduates may pursue careers in advertising agencies, corporate marketing departments, media companies, digital marketing firms, and public relations agencies as advertising executives, brand officers, media planners, or marketing coordinators, or continue with postgraduate studies in communication or marketing-related fields.
Show MoreBachelor of Broadcasting
The Bachelor of Broadcasting is a professional programme focused on broadcast media production and communication. The curriculum covers areas such as radio and television programme production, hosting and presentation skills, media writing, audio and video production, fundamentals of news reporting, media law and ethics, digital communication, and programme planning. With strong emphasis on hands-on training and live production experience, the programme equips students with the skills required to plan, produce, and manage broadcast content. Graduates may pursue careers as broadcasters, presenters, producers, broadcast journalists, content creators, or production assistants in radio stations, television networks, media production companies, news organisations, and digital media platforms, or continue with postgraduate studies in media and related fields.
Show MoreBachelor of Cinematic Arts
The Bachelor of Cinematic Arts is a creative programme focused on filmmaking and visual storytelling. The curriculum covers areas such as film language and aesthetics, screenwriting, directing techniques, cinematography and lighting, editing and post-production, sound design, production management, and film history and theory. With strong emphasis on creative development and hands-on production, the programme involves short film projects and collaborative team work to guide students through the full filmmaking process from concept to final cut. Graduates may pursue careers as directors, screenwriters, cinematographers, editors, production assistants, or other roles in film production companies, media organisations, and advertising agencies, or continue with postgraduate studies in film and related creative disciplines.
Show MoreBachelor of Digital Media
The Bachelor in Digital Media is a creative programme focused on digital content creation and new media communication. The curriculum covers areas such as digital video production, editing and post-production, animation and motion graphics, social media content strategy, branding, fundamentals of user experience (UX/UI), interactive design, and digital marketing strategies. By integrating creative expression with technical skills through project-based learning and portfolio development, the programme equips students with the ability to produce and distribute engaging digital content across multiple platforms. Graduates may pursue careers as digital content creators, video producers, social media strategists, or multimedia designers in media companies, advertising agencies, digital marketing firms, e-commerce platforms, and creative industries, or continue with postgraduate studies in media or related fields.
Show More
Bachelor of Film and Television
The Bachelor of Film and Television is a professional programme focused on film production and television media creation. The curriculum covers areas such as directing and screenwriting fundamentals, cinematography and lighting techniques, television programme production, video editing and post-production, sound design, production management, visual storytelling, and media law and ethics. With strong emphasis on hands-on learning and collaborative projects, the programme guides students through the complete production process from pre-production planning to filming and post-production. Graduates may pursue careers as assistant directors, production assistants, cinematographers, editors, or media production executives in film studios, television networks, media production companies, advertising agencies, and digital content platforms, or continue with postgraduate studies in film and related disciplines.
Show MoreBachelor of Journalism
The Bachelor of Journalism is a professional programme focused on news reporting, media communication, and public information dissemination. The curriculum covers areas such as news writing and editing, interviewing techniques, investigative journalism, media law and ethics, digital news production, photojournalism and video reporting, data journalism, and industry internships. With strong emphasis on real-world practice and hands-on training, the programme equips students with the skills to research, verify, and publish news content effectively. Graduates may pursue careers as journalists, editors, news anchors, or multimedia reporters in newspapers, television networks, radio stations, digital media platforms, and international news organisations, or continue with postgraduate studies in journalism or communication-related fields.
Show More
Bachelor of Marketing Communication
The Bachelor of Marketing Communication is a programme that integrates marketing principles with communication strategies. The curriculum covers areas such as marketing fundamentals, consumer behaviour, brand management, advertising planning, public relations, integrated marketing communications (IMC), digital marketing strategies, media planning, and market research. By combining creative development with strategic planning through case studies and project-based learning, the programme equips students with the skills to position brands, create content, execute campaigns, and evaluate communication effectiveness. Graduates may pursue careers as marketing communication executives, brand officers, advertising planners, or content strategists in advertising agencies, public relations firms, corporate marketing departments, media organisations, and digital marketing companies, or continue with postgraduate studies in marketing or communication-related fields.
Show MoreBachelor of Mass Communication
The Bachelor of Mass Communication is a programme focused on media communication and public engagement. The curriculum covers areas such as communication theory, news writing and reporting, radio and television production, public relations, advertising, media law and ethics, social media strategy, and media project practice. By integrating theoretical knowledge with practical training and internships, the programme equips students with the skills required for multi-platform communication and content creation. Graduates may pursue careers as journalists, presenters, content creators, public relations officers, or communication executives in news organisations, broadcasting stations, advertising agencies, public relations firms, digital marketing companies, and corporate communication departments, or continue with postgraduate studies in communication or related disciplines.
Show MoreBachelor of Public Relation
The Bachelor of Public Relations is a communication-focused programme centred on corporate image management and public engagement. The curriculum covers areas such as principles of public relations, corporate communication, media planning and relationship management, brand management, crisis communication, event management, social media strategy, communication writing, and media law and ethics. By integrating strategic planning with practical applications through case studies and projects, the programme equips students with the skills to develop, implement, and evaluate effective communication strategies. Graduates may pursue careers as public relations executives, corporate communication officers, media relations coordinators, or brand communication specialists in corporations, public relations agencies, advertising firms, government agencies, and non-profit organisations, or continue with postgraduate studies in communication or related disciplines.
Show More