Business & Management
Business Management is the process of planning, organizing, leading, and controlling resources (such as people, finances, and materials) to achieve a company’s goals efficiently and ensure sustainable growth.
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Bachelor of Business Administration
The Bachelor of Business Administration (BBA) is a business-focused programme centred on management and organisational operations. The curriculum covers areas such as principles of management, marketing, human resource management, financial management, accounting fundamentals, business law, entrepreneurship, strategic management, and business analytics. By integrating theoretical knowledge with practical learning through case studies, group projects, and internships, the programme equips students with essential managerial and leadership skills. Graduates may pursue careers in various industries, multinational corporations, start-ups, and government agencies in roles such as administrative executives, marketing officers, human resource executives, operations coordinators, and related positions, or continue with postgraduate studies such as an MBA or other business-related master’s degrees.
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Bachelor of Business Analytics
The Bachelor of Business Analytics is an interdisciplinary programme that integrates business management with data analytics techniques. The curriculum covers areas such as business statistics, analytical tools (e.g., Python / R), database management, business intelligence (BI), data visualisation, predictive analytics, market analysis, operations analytics, and decision modelling. By combining data-driven thinking with practical applications through case studies and project-based learning, the programme equips students with the skills to collect, process, analyse, and present data for strategic decision-making. Graduates may pursue careers as business analysts, data analysts, operations analysts, or strategy analysts in financial institutions, e-commerce platforms, consulting firms, technology companies, and multinational corporations, or continue with postgraduate studies in data science, business analytics, or related fields.
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